• DiA Media Group © 2019. All Rights Reserved.   |   The DiA Media Group

What you need to know about dia media

The dia group supplies Camera Hire, Lighting Hire, Camera Sales, Lighting Sales, Film Equipment Sales, Film Consumables Sales and training to producers of television, film, commercials, corporate, interactive, games and online moving image content. through its companies Alias HireAlias Presents, Alias Academy and PEC.

What Do We Do?

We have brought together Broadcast Hire, Training and Sales to deliver bespoke media production services.

Alias Hire our Camera Hire and Lighting Hire company in the creative capital London’s Hackney offers professional broadcast equipment at low prices and prides itself on personal customer service.

Alias has been a name in british broadcasting for almost 20 years, starting with post production VTR rental, it now offers an extensive range of sound, lighting, monitoring and camera equipment as well as crew. Recently it started offering Live Streaming through Alias Presents. To date it has provided streaming services for many clients, providing kit and crew for sports, concerts, live gigs and corporate events. Alias also offers Drone rental with a fully licensed CAA pilot so you know your production is fully compliant and safe.

Alias Academy has created and regularly run training courses for both employees and freelancers working in and those that would like to be in media production.

Alias Academy have worked with Creative Skillset to bring you a full programme of training courses including camera, and production (ie. Production Coordinating, Production management and Lenses to name but a few). If you have a bespoke requirement for training they can deliver courses tailored to you at a place convenient for you.


PEC has been selling equipment to British Film & Television industry since the 1930’s. As well as our film equipment we also stock a wide range of cutting edge camera’s and supporting technology, including