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The Team

Sir Eric Peacock

He’s our chairman

A renowned businessman and serial entrepreneur, Sir Eric Peacock guides and advises the DiA board.

Knighted in 2003 for his services to international trade, Sir Eric has countless years of experience working with high-class aspirational businesses both domestically and overseas.

In addition to his role with DiA, he currently sits on the UKTI (UK Trade and Investment) and UK Export Finance boards, as well as being chairman of Cosgrove Hall Fitzpatrick, the animation company behind Danger Mouse and Count Duckula.

Alongside his business interests Sir Eric leads the Peacock Foundation, the AB Trust and Uniqueness, three charities focused on disadvantaged children and developing young adults to their full potential.

David Brady

He’s our chief executive

Well-connected and hugely respected David Brady leads the Group, and is very much its ideas man.

With over 30 years’ experience in the media sector he brings unrivalled know-how and a contacts book that would shame Tom Jones. His innovative approach has seen him build – and then sell – a video and audio production and post-production group as well as lead Soho Editors to becoming the world’s largest post-production talent agency.

Now his focus is on making DiA the World’s leading media production services company.

Away from the Group David is chairman of the London 2012 media skills legacy programme and a regular speaker for, and adviser to, UKTI.

John Sanderson

He’s a director

A strategy consultant, financier and a founding director of consultancy Whetstone Group, John Sanderson is very much the man with the plan.

John began his career as an equity analyst at what became County NatWest before joining media sector specialist consultancy Hydra Associates.

As well as working closely with DiA he also serves on a number of boards of companies that are exploiting digital media opportunities.