Sir Eric Peacock

He’s our chairman

A renowned businessman and serial entrepreneur, Sir Eric Peacock guides and advises the DiA board.

Knighted in 2003 for his services to international trade, Sir Eric has countless years of experience working with high-class aspirational businesses both domestically and overseas.

In addition to his role with DiA, he currently sits on the UKTI (UK Trade and Investment) and UK Export Finance boards, as well as being chairman of Cosgrove Hall Fitzpatrick, the animation company behind Danger Mouse and Count Duckula.

Alongside his business interests Sir Eric leads the Peacock Foundation, the AB Trust and Uniqueness, three charities focused on disadvantaged children and developing young adults to their full potential.

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